IIEX APAC 2025: Smarter, Faster, More Human Insights with MMR & Product Hub

MMR & Product Hub: Leading Innovation in Consumer Insights

MMR and Product Hub took center stage at IIEX APAC 2025, driving conversations on the future of product testing and AI-powered insights.

At the MMR & Product Hub booth, industry leaders and innovators engaged in insightful discussions, live demos, and real-world applications of agile product testing. Brands were particularly excited about how Product Hub is transforming the speed and efficiency of consumer research.

On stage, Tasneem Dalal and Suveraya Peeraschaikul (Toey) delivered a compelling session on how Product Hub is revolutionizing product testing. They outlined how businesses can:
• Balance innovation with core competitiveness
• Make data-driven decisions 
• Scale product testing efficiently across global markets

The session made it clear: Product Hub is not just a platform—it’s a game-changer for brands looking to test, learn, and innovate faster than ever.

Meanwhile, Mark Sismey, MD of APAC at MMR Research, delivered a standout session on the power of AI-driven research. He explored how AI is redefining consumer insights, enabling smarter, deeper, and faster decision-making.

Key takeaways from Mark’s session included:
• AI is changing the game—smarter tools mean deeper insights, faster.
• Create, Connect, Synthesize—future-proofing research requires a holistic approach.
• Innovation requires imagination—embracing AI means thinking beyond traditional methods.

Mark’s session reinforced that AI is not replacing human intuition—it’s amplifying it, helping brands unlock more meaningful insights and act with greater speed and confidence.

Beyond AI: Behavioral Insights, Change Management & Consumer Engagement

IIEX APAC also explored how brands can better understand and engage consumers:
• Dave McCaughan challenged generational labels, promoting a lifestage-based understanding of consumers.
• Grant Bertoli & Jerome Hervio highlighted the power of nostalgia marketing, showing how retro packaging and sensory-driven experiences deepen brand loyalty.
• Timothy Lynch provided strategies for navigating change, emphasizing proven models like Kotter’s 8-Step & ADKAR.
• Percival (Val) Pastrana introduced Future-Back Thinking, urging businesses to innovate beyond what exists today.

Looking Ahead: Smarter, Faster, More Human Insights

With participation from global leaders like Unilever, Danone, Thai Coconut, Lipton, and Suntory, IIEX APAC 2025 reaffirmed that the future of market research lies in the fusion of AI, human intuition, and innovation.
From high-impact presentations to booth conversations and networking, IIEX APAC made it clear: MMR and Product Hub are at the forefront of transforming consumer research.

As we look ahead, our commitment remains the same—to drive smarter, faster, and more human insights for brands worldwide.

ABOUT PRODUCT HUB

In today's fast-paced consumer landscape, the demand for rapid and efficient product innovation is more pressing than ever. Recognizing this, MMR Research has leveraged its 35-year legacy in product testing to introduce Product Hub—a platform designed to democratize robust product testing, making it accessible and cost-effective for a broader spectrum of market players.