MRMW APAC 2025: Accelerating Insights with Innovation, Speed, and Human Understanding 

Revolutionizing Product Testing with Product Hub and MMR 

In one of the event’s standout sessions, Mihir Inamdar, Client Solutions Director (APAC) at MMR Research Worldwide, and Suveraya (Toey) Peeraschaikul, Customer Success Specialist at Product Hub, took the stage to unpack how brands can balance innovation with core competitiveness while scaling product testing globally. 

Their talk, "Revolutionizing Product Testing with Product Hub by MMR", showcased how real-time consumer insights are being leveraged to drive faster, more confident decision-making. From reducing development cycles to increasing launch success rates, the session demonstrated how the right platform, combined with deep expertise, can be a game-changer for efficiency, data quality, and long-term brand growth. 

Insights from Across the Industry 

MRMW APAC was brimming with thought-provoking talks and actionable insights from leaders across the region: 

• Bharati Dixit (HP) explored how sustainability can be directly linked to revenue through better frameworks and meaningful metrics in her session on Quantifying Sustainability MMRImpact. 

• Rara Naval (Coca-Cola) shared a robust framework for building brand resilience during moments of crisis, highlighting the importance of agile research methods when timing and impact are critical. 

• Xiaolei Chang (Reckitt) led a provocative session on ROI-driven research design, challenging traditional assumptions and offering smarter ways to allocate resources for maximum innovation impact. 

• Smriti Singh Bhatia and Akhil Hari Singh (NeuroSinQ & InQognito) brought the audience into the minds of children with “Brand Love at First Sight”, a fascinating dive into snack choice behaviors driven by visual appeal and instinctive brand love. 

• Jia En Koh (Dell Technologies) shared best practices on trauma-sensitive research design, grounded in Polyvagal Theory. Her talk was a powerful reminder of the ethical considerations and emotional intelligence needed in modern research. 
  

A Conference Driven by Curiosity, Community, and Collaboration

From opening coffee chats to deep-dive panel discussions, MRMW APAC 2025 fostered an environment that was both professionally energising and deeply human. The conference not only tackled complex research challenges but also celebrated the creativity, courage, and connection needed to move our industry forward. 

We’re proud to have contributed to the conversation—and even more excited to take these insights forward in our work. 

ABOUT PRODUCT HUB 

In today's fast-paced consumer landscape, the demand for rapid and efficient product innovation is more pressing than ever. Recognizing this, MMR Research has leveraged its 35-year legacy in product testing to introduce Product Hub—a platform designed to democratize robust product testing, making it accessible and cost-effective for a broader spectrum of market players.