News | FBIF Shanghai | May 2025

Inside FBIF 2025: Asia’s Leading Food and Beverage Innovation Forum

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Just got back from FBIF (Food and Beverage Innovation Forum) in Shanghai — and wow, what an incredible experience! This is hands down the biggest conference I’ve ever attended, and it truly lived up to its name as Asia’s leading F&B innovation platform. From the scale and energy to the sheer volume of insights and inspiration, everything about FBIF was next level.

The Buzz Around the Booths

One standout was Wang Wang’s booth — easily the busiest and most talked-about space in the entire hall. With vibrant product showcases, nostalgic branding, and nonstop crowds, it perfectly captured the attention of attendees from morning to evening.

The OEM/ODM zone also offered a deep dive into the engine room of the industry — from clean-label manufacturing to cutting-edge functional ingredients and sustainable packaging solutions. These players are enabling the next generation of product launches in Asia and beyond.

 

Local Brand Innovation

What truly stood out this year was the wave of innovation from local Chinese brands. We saw:

  • Chinese herbal drinks cleverly packaged in pouches, blending tradition with modern convenience
  • Cold medicine in ice cream form, a wild but genius example of experiential health & wellness
  • Award-winning packaging designs that combined sustainability with artistry — seriously Instagram-worthy!

These examples reflect not just product innovation but also bold storytelling and a deep understanding of local consumer culture. The creativity was off the charts!

 

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MMR’s Presence

We were proud to represent MMR with a dynamic booth featuring:

  • MMR Consumer Research
  • Sensory Panel Expertise
  • Product Hub Solutions

Each area demonstrated how we help brands unlock the “why” behind consumer choices. At MMR, we go beyond testing — we deliver deep insights through emotional, implicit, and multi-sensory research to guide innovation with confidence. Meanwhile, Product Hub brings ideas to life, helping brands develop, iterate, and refine their concepts faster through agile co-creation and testing, ensuring they meet real-world consumer needs.

To demonstrate our sensory and consumer testing capabilities in action, we invited guests to try a taste test and a fragrance challenge — guessing the “odd one out” and identifying scent profiles. It was a fun, hands-on way to experience the science behind consumer decision making.

And of course, we had prizes! Winners took home our exclusive Doc(g)tor-themed keychains and magnets — starring our lovable mascot.
Doc(g)tor represents everything we value at MMR: honesty, friendliness, and dedication to helping brands innovate with confidence.

 

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ABOUT PRODUCT HUB 

In today's fast-paced consumer landscape, the demand for rapid and efficient product innovation is more pressing than ever. Recognizing this, MMR Research has leveraged its 35-year legacy in product testing to introduce Product Hub—a platform designed to democratize robust product testing, making it accessible and cost-effective for a broader spectrum of market players.

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