News | Quirks London

If I had to sum up Quirks London in one word this year? Full on. Full rooms, full conversations, full notebooks—and honestly, a full heart too. There’s something really special about being in a space where the whole industry is pushing forward. It wasn’t just about tech and trends (though there was plenty of that). It was about people asking better questions, listening harder, and getting more intentional about how we build.

For us at Product Hub, it was two days of real momentum. From our buzzing booth to two packed sessions (one from our team, one from MMR), it was clear that discovery was the theme on everyone’s mind. And more importantly, teams were looking for practical ways to bring it into their work.

The Booth: So Many Conversations That Mattered

We had a steady stream of meaningful conversations at the booth. Some folks had never heard of Product Hub before. Others were already testing with us and stopped by to say hello. No matter where people were starting from, the message we kept hearing was the same: “We want to move faster. But we still want to feel confident.”

That’s where discovery came in. We walked through how Product Hub helps teams test early and often, pull in emotional feedback, and see what’s working. We talked dopamine hits, trust-driven innovation, and how identity is shaping product choice.

And people got it. The lightbulb moments were my favorite, especially when someone realized this wasn’t just another “agile tool” but a way to build real momentum and meaning inside their organization.

We also shared our Discovery Brands ebook. Shout-out to everyone who downloaded it before we even mentioned it. It breaks down how today’s most exciting products are tapping into curiosity, emotional connection, and personal relevance—and what that means for innovation pipelines.

On Stage with Dan: Discovery in Action

I had the chance to present “The Power of Discovery: Strategies for CPG Innovation” with Dan Jenkins, and I’ll be honest, I was so proud of this one.

We shared what we’re seeing every day on the platform. Consumers aren’t just looking for better—they’re looking for surprise, excitement, and self-expression. Discovery isn’t just a brand play. It’s a growth strategy.

We talked through three big behavioral drivers:

Why thrill-seeking matters more than ever

How trusted brands doing bold things earn both attention and loyalty

And how personal growth is becoming a major decision-maker for consumers

We also showed how Product Hub helps teams keep up with those shifts. Not just by validating ideas, but by understanding what connects emotionally and why. The room was full, the questions were sharp, and the conversations that followed made it clear this topic is hitting home across teams.

MMR on the Future: Real Signals, Not Sci-Fi

MMR also delivered a standout session. Alexandra Kuzmina from our NOVA innovation team presented “Signals from the Future” and it was one of the most thought-provoking talks of the event.

She explored signals that are already starting to shape the next era of product experience. Things like voice-to-voice research, sensory bots, AI-generated personas, and even text-to-smell technology. Not “maybe one day” ideas—actual shifts that are emerging now.

One quote really stuck with me:

“A signal is a specific example of the future in the present.”

It’s such a good reminder. The smartest teams aren’t just responding to the market anymore. They’re anticipating what’s next. Alexandra’s talk was a clear call to stay curious, stay brave, and build research systems that are ready for the future.

Other Sessions I Can’t Stop Thinking About

There were so many strong sessions at Quirks, and a few in particular really stood out:

Conveo’s qual-at-scale case study with Ben & Jerry’s was a showstopper. They ran 192 video interviews across multiple markets and languages, and had full analysis in under 10 hours. The output was fast, rich, and genuinely inspiring.

McDonald’s and Dig Insights shared how innovation tracking, done right, can actually empower bold ideas rather than slow them down.

eBay and GetWhy gave a great example of how AI can genuinely support human teams. It wasn’t about automation for the sake of it—it was about helping teams work smarter.

Emotional Logic reminded us that the majority of decisions happen in the emotional space. If your research isn’t picking up on that, you’re missing the big picture.

IKEA, Viking, and Human8 shared powerful stories around inclusivity and the 65+ audience. Their sessions challenged assumptions and showed that real opportunity often comes from overlooked spaces.

Amazon and Danone gave practical, grounded examples of what people-centricity looks like in the real world. Not theory—execution.

And that’s just the tip of the iceberg.

What I’m Taking Away for Product Hub

This year’s Quirks felt like confirmation. We’re on the right path—but it’s also a reminder to keep evolving.

People want speed, yes. But they also want meaning. They want to move fast, but they don’t want to compromise. They want tools that flex to their needs, adapt to how they work, and help them get answers they can trust.

That’s exactly what we’re building at Product Hub. Whether you're testing something new, refining a concept that’s already live, or exploring a new category entirely—we’ll help you bring consumers in early, often, and with emotional clarity.

To everyone who came to our session, visited the booth, asked a hard question, shared an idea, or just stopped by—thank you. Quirks is always a highlight, but this one felt like more. A reset. A reminder of what research can do when it’s done with heart.

Let’s keep discovering.