News | Alcohol Testing

In a category-first for digital research platforms, Product Hub by MMR can now facilitate alcohol product testing - a game-changing development for FMCG brands operating in the alcoholic beverages space.

For the first time, innovation and insights teams can run alcohol studies across multiple markets using a single, end-to-end platform. From in-home usage tests (HUTs) to central location tests (CLTs), Product Hub offers the same streamlined, tech-enabled experience that leading brands rely on for non-alcoholic products - now adapted to meet the complex compliance, safety, and logistical needs of alcohol testing.

Why does this matter?

Alcohol testing has traditionally been a logistical and regulatory minefield. Most testing platforms avoid it entirely. But Product Hub has reimagined the process - combining rigorous compliance protocols, expert-led logistics, and market-specific adaptations to make alcohol testing not just possible, but seamless.

“We believe we are the only global digital testing platform currently offering this capability at scale,” says Chris Harris, Operations Director at Product Hub.

Here's how we do it

Market-by-market compliance: Built-in regulatory guardrails for age limits, ABV-based serving sizes, and local consumption laws.
Operational confidence: Logistics support across 25+ markets, including alcohol-safe shipping, glassware hygiene protocols, and optional fieldwork attendance.
Participant safety: Age verification, capped alcohol units per session, and added transport provisions ensure consumer safety is never compromised.
Platform-level intelligence: A dedicated ABV calculator, fieldwork templates, and sample control tools ensure consistency and data quality across sessions.