Developed in-house by MMR’s sensory, consumer and product research experts, Product Hub combines trusted MMR benchmarks, solution-specific KPIs and standardized reporting formats to ensure consistent, reliable insights. With flexible support options, DIY or consultant-led, brands can choose the level of guidance they need, from quick testing to strategic programs of work.

The platform also simplifies the logistics of product testing. Users can build studies online, get instant quotes, and access results within 24 hours of fieldwork. Interactive dashboards, built-in analytics, and intuitive visualizations make it easy to explore feedback, identify key insights, and share findings across teams. Whether it’s refining a concept or making go/no-go decisions, Product Hub helps teams move from data to action, fast.

When it comes to global testing, Product Hub has that covered too, with three international hubs that manage procurement, preparation, and shipping to keep operations running smoothly. Commenting on what made The Product Hub stand out, Steve Johansson, Managing Director at MarTech Breakthrough, shared, “Product Hub addresses a critical need in the product development lifecycle by helping brands make faster, smarter decisions with enterprise-grade tools and real consumer insights. It’s a sophisticated platform that empowers teams without overcomplicating things. That’s why it was an obvious choice for this category.”

This year’s MarTech Breakthrough Awards saw thousands of entries from over 15 countries, spotlighting innovation in marketing and insights technology. Product Hub rose to the top not just for its technical strength, but for the real-world impact it’s making on how brands approach innovation.